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Home / About Pacific Angler

About Pacific Angler

Pacific Angler is a tackle shop that was founded in 2007 by Jason Tonelli with the simple goal of providing quality tackle, expert advice, and friendly service to the local Vancouver angler.  Since those humble beginnings Pacific Angler has grown to become the largest fishing tackle pro shop in Vancouver as well being a leading guided fishing trip provider on the ocean and local rivers. 

In addition to this Pacific Angler hosts fishing trips to the top destinations in the world and teaches the largest curriculum of fishing, fly fishing and fly tying courses in North America.

Passionate Anglers

At Pacific Angler our staff are passionate about fishing and we are here to help from beginner to expert.  We truly enjoy mentoring new anglers as well as discussing advanced techniques with savvy veterans. 

The passionate pursuit of game fish has led our staff all over the province, country, and the world.  We are here to use that knowledge to help you purchase the right gear for your trip and give you the guidance you need to have a rewarding experience on the water.   

Conservation Efforts

We believe it is our job as anglers to be stewards of the resource through education and conservation.  On a daily basis we strive to educate anglers on how they can become involved locally to protect fish and to promote and practice conservation. 

We donate our money and time to local organizations that support conservation of fish and habitat in our local freshwater and saltwater fisheries, such as the Sports Fishing Institute, Pacific Salmon Foundation, Steelhead Society of British Colombia, and the BC Federation of Drift Fishers.